Meat-focused restaurants have traditionally been testosterone-fueled steer palaces filled with suits-, but restaurateur John McDonald aimed to change that when he opened Bowery Meat Company late last year.
McDonald, who is known for creating buzzy scenes at his downtown restaurants, which include Lure Fishbar, B&B Winepub and El Toro Blanco.
So far, it seems to be working. Chef Josh Capon’s Instagram is filled with snaps of boldface beef lovers at the restaurant.
Have a look at which celebs are sitting in the seats of power:
Kyle MacLachlan and Desiree Gruber
“He loves a good steak and a glass of red,’’ says McDonald of the actor, whose own wine label — Pursued by Bear — just happens to be on the restaurant wine list.MacLachlan comes in with his wife, Gruber, who recently enjoyed a girls night out at the restaurant with friends Klum and actress Christine Taylor.
Chrissy Teigen and John Legend
“[Chrissy] likes the Tomahawk [steak] and the burger [left], and is always willing to snap pictures with fans,” says McDonald. “She is a BIG fan of burgers and loves hot sauce — the hotter the better. The kitchen staff shares their private stock with her.’’
Julianna Margulies and Ridley Scott
“The Good Wife” star and the show’s film-director executive producer dined at the restaurant with friends last week.
The William Morris Endeavor agent, who reps Bobby Flay and Giada de Laurentiis, “loves entertaining clients [at the steakhouse],’’ says chef Capon. “He takes a slice of the muffuletta home for a late-night snack or lunch the next day.’’
“He is a great friend of the chef,’’ says McDonald. “He just likes to say ‘côte de bœuf’ with a French accent, and often dines with business partner and friend Constance Schwartz.’’
Sandra Denton (a k a Pepa of hip-hop group Salt-N-Pepa)
“She signed a pepper mill to me and said it was the first time anyone asked her to sign one,’’ Capon says. “I told her she should have her own line!’’
Justin Bieber and Hailey Baldwin
The rumored couple recently dined with pals. Bieber “liked the intimacy of the private dining room with the curtains closed,’’ says Capon.
“I loved the roasted cauliflower steak, crispy polenta and oxtail arancini,” the designer raves. “The pastas are surprisingly good for a meat restaurant. The light is perfect and the noise level is just right — buzzy but not too loud.’’
Stephen Curry, Misty Copeland, Kevin Plank
Curry (far left), a point guard for the Golden State Warriors, recently dined with a group that included ballerina Copeland and Plank, the CEO of Under Armour. The NBA player’s wife, Ayesha, “loves to cook, and spent time in the kitchen with chef Capon preparing dinner,” says McDonald.
Chrissy Teigen and John Legend are regulars. Justin Bieber canoodles with Hailey Baldwin in the private dining room, while Heidi Klum hangs with pals in a cozy banquette on the main floor.
“We tried to create a great theatrical ambiance and a sexy room –— to make it feel like a clubhouse that has been there for a long time’’ says